Ebb
Strategy, Community and Growth
Branding and Brand Voice
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Web Development
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Landing Page Development
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Marketing Automation
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Growth Strategy
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App Development
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Branding and Brand Voice 〰️ Web Development 〰️ Landing Page Development 〰️ Marketing Automation 〰️ Growth Strategy 〰️ App Development 〰️
Drug-Free Pain Relief Device + App
Ebb Health is doing something important: bringing drug-free, non-invasive relief to people living with neuropathic pain. The founders had the science, the device, and the conviction. What they needed was a brand that could communicate all of that clearly, and a digital presence that could open the door for both patients and investors. I worked with the founders to build the brand voice, design and launch their website, and set up the intake automation that lets prospective patients and investors reach the team through separate paths without manual follow-up. Since then the work has grown to include their fundraising operations, from auditing the investor CRM to building a seed-stage valuation benchmark, along with product work under NDA.
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Ebb Health needed a brand presence that could hold up in two very different rooms: a patient who's been living with nerve pain for years, and an investor evaluating a medtech opportunity. I worked with the founders to develop the brand voice: clear, credible, and warm without being clinical. Every word on the site was written to make someone feel seen, not talked at. The result is a brand that earns trust in the first few seconds.
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Built the full website from the ground up, working alongside the founders on messaging, structure, and flow. Integrated a dual-path marketing automation system so that both patients and investors can reach out through separate, tailored flows,each getting the right follow-up without any manual work on the team's end. The site is lean, fast, and built to convert.
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Helped the founders think through how to grow two different audiences simultaneously without diluting either message. Built the architecture so that every visitor self-selects into the right path, and every touchpoint after that is intentional. The goal is compounding growth: more patients, more investor conversations, and a list that keeps warming itself.
The Process
Strategy and Planning
Started with the founders to get clear on who Ebb Health is talking to and what those people need to hear. Built the brand voice around empathy and credibility: two things that matter enormously in healthcare. Established the messaging framework that everything else would be written from. The goal was a brand that could grow without needing to be rebuilt.
Web Development and Automation
Designed and built the website to serve two distinct audiences from a single entry point. Patients and investors both land on something that speaks directly to them, then flow into automated sequences built to nurture each group appropriately. No inbox management, no missed follow-ups. The system runs itself.
Growth Architecture
Designed how Ebb Health grows both sides of the business over time: patient acquisition channels, investor relationship nurturing, and a lean content and email setup that can scale without getting expensive. Every channel is built with a clear outcome in mind.
Fundraising Operations
Audited the founders' investor CRM, including the AI-driven workflow that keeps it updated from meeting notes and email, and proposed the schema and reporting changes needed for a CEO-level dashboard. Built a seed-stage valuation benchmark from PitchBook, covering three years of medical-device angel and seed rounds by region, country, and round number, with a hand-selected set of neurostimulation comparables. Set up saved searches and alerts so the team sees new deals in their sector as they happen.
Pick Your Path
Three Ways to Work With Me
Whether you want it done for you or want to learn to build it yourself. There's a place for you here.
- Learn the exact architecture I used to build a 1,000+ member community paying $50/month
- We build things together, not just in theory
- Best for creators ready to commit to building their own system
- Pricing scales with the scope of work we agree on
- I set up whatever your system needs, end to end
- Full documentation and how-to guides included
- You stay in control and understand how it all works
- I handle the full build: website, automations, onboarding, app development, etc.
- My fee comes from new revenue only, not your existing income
- I'm selective. This is a partnership, not a service
- We build together, not just in theory