Ebb Health needed a brand presence that could hold up in two very different rooms: a patient who's been living with nerve pain for years, and an investor evaluating a medtech opportunity. I worked with the founders to develop the brand voice: clear, credible, and warm without being clinical. Every word on the site was written to make someone feel seen, not talked at. The result is a brand that earns trust in the first few seconds.

Built the full website from the ground up, working alongside the founders on messaging, structure, and flow. Integrated a dual-path marketing automation system so that both patients and investors can reach out through separate, tailored flows,each getting the right follow-up without any manual work on the team's end. The site is lean, fast, and built to convert.

Helped the founders think through how to grow two different audiences simultaneously without diluting either message. Built the architecture so that every visitor self-selects into the right path, and every touchpoint after that is intentional. The goal is compounding growth: more patients, more investor conversations, and a list that keeps warming itself.

Currently in build: a full native app that interfaces with the Ebb Health Bluetooth device. The app includes a patient-facing community, an analytics dashboard and calendar so users can track their progress over time, and an AI helper to guide patients through their treatment journey. Built to be the kind of product patients actually want to open every day.