JUNENaming, landing page and waitlist for a van-life lighting brand
Branding and market research partnership
Smart lighting startup for van life
Josh came to me with a fully built smart-lighting system for van life: app, circuit board and Bluetooth mesh, plus a working concept. What he needed was a name, positioning, and proof that the van-life market actually wanted it.
I named it JUNE, helped define the features that set it apart in the aftermarket van space, and built its market-facing foundation: a landing page at june.ac, a waitlist and a pricing strategy.
To test real product-market fit, I also sourced an industry expo so we could run direct market research before committing to a full launch.
From working prototype to market-ready.
Branding
Translated a technical system into something that feels at home in van life: warm, simple and adventure-ready rather than engineered. A clean amber-on-dark palette and a confident wordmark, carried across the site, product visuals and every touchpoint.
Logo
A wordmark for now, on purpose. Once product-market fit is validated, a designer will give it more personality and build out the full identity.
Landing page
june.ac introduces JUNE and tells its story: what it is, its three core parts, the two ways to power and control it, and lighting modes built for life on the road. It's built to turn interest into waitlist sign-ups.
Waitlist
Lives on the site and at the expo via QR code, so van-lifers can sign up on the spot. It's the main tool for proving people would actually pay, not just that they're curious.
Market research
An in-person expo with the exact audience JUNE is built for: how they'd use it, how interested they are, and what price this market will genuinely support.
The process.
Strategy and planning
Started from Josh's working hardware and software and focused on the open questions: who it's for, whether they want it, and how it competes. Then pricing and a go-to-market plan, including an expo to validate before scaling.
Brand and foundation
Named it JUNE and set its identity and core messaging, turning a technical system into a brand the van-life audience gets instantly.
Ecosystem and tooling
A responsive landing page, custom product visuals and explainers, the june.ac domain with professional email, and a waitlist that captures and qualifies early demand.
Launch and growth
Moving from validation to launch: expo research to confirm fit, then the next layer of go-to-market, from logo and packaging to retail assets and campaigns.
Pick your plumbing.
Choose how fast you want your time back. Done for you, done with you, or learn to build it yourself.
Creator Community
- Learn the exact architecture behind a 1,000+ member community paying $50/month
- We build together, not just in theory
- For creators ready to commit to building their own system
Retainer
- Pricing scales with the scope we agree on, starting at $500/month
- I set up whatever your system needs, end to end
- Full documentation and how-to guides included
- You stay in control and understand how it all works
Rev Share Partnership
- I handle the full build: website, automations, onboarding, app development
- My fee comes from new revenue only, never your existing income
- I'm selective. This is a partnership, not a service
Make your business work for you.
Tell me what you're building and what's slowing it down. Every message comes to me directly, not a sales team, and I'll tell you honestly whether I'm the right fit.
Let's find a time.
Tell me a little about what you're building. I'll reply personally with a few times that work.
Rather pick a time yourself? Grab a slot on my calendar ↗