About Steve · Founder, SWM

Enterprise growth systems, minus the enterprise.

In a past life I was a web developer who grew into a marketing operations and automation architect. I spent years doing this work inside startups and large, established companies, running the infrastructure that let those brands grow.

I built SWM to bring that knowledge to you, so your brand can grow into the vision it deserves.

Steve trail running
Steve performing with his band
Off the clock

Life outside the laptop.

I hold a bachelor's in marketing and a master's in international marketing, but just as much of how I work comes from outside the classroom.

I captained an Atlantic 10 champion track team, kept racing in Portland as a post-collegiate miler, and have since chased that same drive into ultramarathons, HYROX, weekly surf trips to the Oregon Coast, and an indie rock band I formed and play in. That's where I find the discipline, creativity and inspiration that show up in my work.

4:07mile
3:471500m
4albums with The Eldest Young

You can find my prior work history on LinkedIn.

Selected work

The work.

8x revenue

RMR

Fitness App + Community · Past client
Growth SystemsApp DevelopmentCommunity Architecture
See the build
New

Gunther Klaus

Train by Design: Funnels, Ads + Go-to-Market
FunnelsPaid AdsGo-to-Market
See the build

Ebb Health

Pain Relief Device + App
BrandingGrowthApp Development
See the build

JUNE

Van Lighting System
Launch StrategyLanding PageMarket Research
See the build
$0.74 / lead
Earlybird
The experiment · 2 weeks
What happened
135email sign-ups
$100spent on Meta ads
~$0.74per sign-up

Marketing Experiments

Earlybird + Waves Air
Paid TestsLead PipelinesValidation
See the build
35 leads for $50
Lantern: The Household Emergency Handbook cover

Lantern

Emergency Prep Handbook for Older Adults
ProductLead FunnelEmail Nurture
See the build

The Eldest Young

Indie Rock Band
Web PresenceBrand IdentityDigital Infrastructure
See the build
→ Work with me

Pick your plumbing.

Choose how fast you want your time back. Done for you, done with you, or learn to build it yourself.

New
Do it yourself

Creator Community

  • Learn the exact architecture behind a 1,000+ member community paying $50/month
  • We build together, not just in theory
  • For creators ready to commit to building their own system
Flexible
Done with you

Retainer

  • Pricing scales with the scope we agree on, starting at $500/month
  • I set up whatever your system needs, end to end
  • Full documentation and how-to guides included
  • You stay in control and understand how it all works
Limited
Done for you

Rev Share Partnership

  • I handle the full build: website, automations, onboarding, app development
  • My fee comes from new revenue only, never your existing income
  • I'm selective. This is a partnership, not a service
→ Start here

Make your business work for you.

Tell me what you're building and what's slowing it down. Every message comes to me directly, not a sales team, and I'll tell you honestly whether I'm the right fit.