In a past life I was a web developer who grew into a marketing operations and automation architect. I spent years doing this work inside both startups and large, established companies, and I was in charge of the infrastructure that directly enabled these brands to grow. I built SWM because I want to bring that knowledge to you, so that I can help your creator brand grow into the vision that it deserves.

I hold a bachelor's in marketing and a master's in international marketing, but just as much of how I work comes from outside the classroom. I captained an Atlantic 10 champion track team, kept racing in Portland as a post-collegiate miler (4:07 mile, 3:47 1500), and have since chased that same drive into ultramarathons, HYROX, weekly surf trips to the Oregon Coast, and an indie rock band I formed and play in. These pastimes are where I find the discipline, creativity, and inspiration that show up in my work.

You can find my prior work history on my LinkedIn.